Expertise
Our strategic communications campaigns are highly proactive and designed to yield meaningful results, serving as a critical lever to support clients’ bottom-line business goals. We’ve developed a particular niche working with organizations facing crucial inflection points – whether embarking on a new strategic plan, engaging in a major event or transaction, navigating a sensitive transition, managing a crisis situation, introducing new offerings, or entering a period of significant growth or transformation.
Internal Communications
- Leadership Communications
- Change Management / Business Transformation
- Employee Engagement & Experience
- Post-Merger Integrations
Leadership Communications
We meet leaders where they are on their transformation journeys with a keen understanding of organizational dynamics and the specialized experience to accelerate impact.
We leverage leaders’ strengths and opportunities to develop the scalable frameworks, processes and narratives necessary to drive organizational alignment, support transformational growth, underscore stakeholder value propositions and create communications-oriented cultures designed to build trust and foster high-performing, values-driven environments.
Change Management / Business Transformation
We partner with leaders to conceive and articulate a clear and compelling vision and “case for change” to effectively execute business transformation and value creation plans. We help create understanding, alignment and advocacy around critical initiatives, decrease resistance to change and barriers to implementation, protect the organization’s stability and reputation, and foster resilient cultures.
Only about 30% of transformations achieve their goals. Our engagement-focused approaches greatly enhance the odds of success.
Employee Experience & Engagement
We help leaders invest in their most important assets – their people – in ways that create strong cultural underpinnings, foster high-performance workplaces and inspire team members to become an organization’s most powerful advocates.
We work with Chief Human Resources Officers, Chief People Officers and other people leaders to craft their mission, vision and stakeholder value propositions, develop sustainable engagement campaigns for diverse range of workforce populations, deploy culture pulse surveys to prioritize actions, and conceive and implement efforts to advance diversity, equity, inclusion and belonging. Through our efforts we help organizations create, enhance and sustain relationships among core stakeholders that lead to tangible business outcomes and make a meaningful difference to all.
Post-Merger Integration
A robust, well-executed communications plan is merely the start of the integration race. We develop communications for everything that comes next.
We support the integration roadmap across all functional areas and departments, with tailored and sustainable initiatives designed to meet the company’s specific needs, cultures and organizational dynamics in the near-term and as the company continues to evolve.
We develop and implement effective strategies to engage legacy and acquired team members – communicating “what’s in it for them” to build alignment, create cultural connectivity, minimize the potential for disruption and realize critical synergies.
We work with leaders to refine corporate positioning and support the deployment of new go-to-market strategies, promoting collaboration and cross-selling in ways that inspire unity and buy-in and help to realize the transaction’s intended goals faster.
External Communications
- Public / Media Relations
- Thought Leadership
- LinkedIn Content Strategy
- Stakeholder / Customer Communications
- Speaking Engagement Support
- Event Support
- Corporate Awards
Public / Media Relations
We are in the business of good stories, well told, in ways that matter to people who matter to our clients. This mindset has proven highly effective, especially as the lines between earned and owned content, and traditional and non-traditional channels, increasingly blur.
Effective public relations campaigns are not just about capturing attention but keeping that attention over the long term. We view it as our role to work closely with internal resources to advance a process designed to produce a constant, highly resonant drumbeat of relevant content, targeted media coverage and strategic messaging. We achieve this by moving on multiple tracks simultaneously and being smart, nimble and opportunistic to drive placements that directly support an organization’s strategy and priorities. We understand that media coverage is not the goal – but a means to a goal.
Thought Leadership
Today’s marketplace of “thought leaders” is crowded. We help leaders stand out.
As voracious consumers of news and information, we bring a reporter’s mindset to thought leadership development. We help leaders shape their insights and opinions to produce timely and relevant content that audiences actually enjoy consuming – and are inspired to share. We distill even the most complex, nuanced or technical topics into language and dialogue that is authoritative yet highly authentic and approachable, comprehensive, but also conversational and, most importantly, designed with clear business goals in mind. It’s a brand of thought leadership that’s not just good, but memorably good.
LinkedIn Content Strategy
LinkedIn offers leaders and organizations a highly accessible and effective communications platform to reach and engage internal and external audiences alike. Yet few are capitalizing on its full potential.
We craft robust LinkedIn content strategies that increase the effectiveness of priority communications efforts and support overarching goals. In advising on LinkedIn strategy and planning and crafting specific campaigns, we help clients convey their expertise, promote their offerings, build brand voice, enhance talent recruitment and retention, and create additional touchpoints with important stakeholders. Our work ensures content captures and reflects the clients’ unique voice and brand distinctions and breaks through the clutter.
Speaking Engagement / Event / Corporate Award Support
Showcasing leaders’ unique voices and expertise and elevating an organization’s brand and purpose through exposure at prominent forums can be an essential element of raising its profile to support key business goals – whether introducing new products or services, fundraising for a nonprofit mission or preparing for an investment exit.
We work with leaders to craft communications strategies in connection with a variety of events. We develop impactful presentations and compelling speeches designed with specific goals in mind. And we help amplify these important opportunities through high-impact publicity and other internally and externally focused communications strategies.
We also help individuals and organizations pursue well-deserved recognition by supporting awards nominations from start to finish, identifying key storytelling elements and then translating achievements into tight, meticulously composed submissions.
Stakeholder / Customer Engagement
A key to the success of any transformation is “bringing along” key stakeholders by keeping them informed and engaged – whether customers/clients, investors, vendors/suppliers, or other partners or entities who have an interest in the success or operations of the business.
We support leaders in conceiving stakeholder-focused communication strategies that are designed to build and maintain trust and strengthen relationship bonds.
In some cases, this involves working in partnership with sales and marketing teams to roll-out new go-to-market positioning, introduce new offerings or services, or help augment cross-selling and business development activities. In others, it means developing communications to announce a transition, to get ahead of a potential issue before it becomes problematic by being forthcoming about what’s happening and what the organization is doing about it, or to advance advocacy on a certain topic. And, of course, active communication to stakeholders in times of crisis is absolutely mission critical.
Crisis Communications
- Crisis & Reputation Management
- Crisis Preparedness Planning
Crisis & Reputation Management
Named “one of the best in the business when it comes to crisis communications,” we specialize in strategic communications campaigns that shape opinions and produce results when it matters most. We have worked with scores of organizations and individuals to successfully navigate a broad range of challenging, contentious and even bet-the-business matters. Our approach to each engagement melds our experience in legal and business issues, media relations, stakeholder communications, public affairs and community relations, and our extensive background as strategists for clients in numerous sectors.
Our representative matters can be viewed below…
Representative Matter
- Leadership Transitions
- Litigation
- Bankruptcy / Restructuring / Reorganization
- Corporate Transactions
- Sexual Harassment / Gender Discrimination / Workplace Misconduct
- Regulatory & Political Scrutiny
- Government Investigations
- Corporate Malfeasance
- Labor Disputes
- Product Recalls
- Disaster Scenarios
- Workplace Accidents
- Cybersecurity Breaches
- Controversies Surrounding High-Profile Individuals
- Social Media Harassment
- Real Estate Development Disputes
- Environmental Issues
- Crisis Communications / Business Continuity Planning
Representative Matters
- Leadership Transitions
- Litigation
- Bankruptcy / Restructuring / Reorganization
- Corporate Transactions
- Sexual Harassment / Gender Discrimination / Workplace Misconduct
- Regulatory & Political Scrutiny
- Government Investigations
- Corporate Malfeasance
- Labor Disputes
- Product Recalls
- Disaster Scenarios
- Workplace Accidents
- Cybersecurity Breaches
- Controversies Surrounding High-Profile Individuals
- Social Media Harassment
- Real Estate Development Disputes
- Environmental Issues
- Crisis Communications / Business Continuity Planning
Crisis Preparedness Planning
When a high-profile crisis hits, the future operations of a business, the survival of venerable institutions, and the careers and reputations of leaders and prominent figures can all be on the line – making time of the essence. We help leaders prepare for the worst, giving them peace of mind that, if an adverse event occurs, they will be well-positioned to deal with the situation.
Our robust crisis planning process – informed by many decades handling crises playing out on a global stage to those kept out of public view – maps out potential threat scenarios and prepares organizations with a customized playbook that provides the tools, processes, messaging and experienced resources necessary to respond quickly and effectively in the event of a crisis – and move beyond it with the least possible disruption or reputational damage.
Private Equity / Investment Firm Advisory
We have an extensive track record partnering with private equity and other investment firms and their portfolio companies to deploy strategic communications as a critical lever to execute transformation agendas at the heart of the investment thesis and accelerate the path to value creation.
With specialized offerings spanning the entire investment lifecycle, we serve as trusted advisors, working with urgency to navigate complex organizational dynamics, augment leaders’ strengths, build crucial alignment, inspire cultures of engagement and performance, and elevate and define brands through the development and execution of internal, external and crisis communications strategies.
But don’t just take our word for it. Read what our investment firm and PE-backed clients say about our work.
